AdSense Revenue Calculator

How much could your site earn with AdSense?

Before you start showing ads, or when you are thinking about publishing more content, you want a ballpark figure: what do ten thousand page views a day mean in dollars? Jood's AdSense revenue calculator gives you a daily, monthly and yearly estimate from three simple numbers.

How to use it

1. Enter the "Daily Page Views", meaning the number of pages shown each day, not the number of visitors.
2. Enter the "Click-Through Rate CTR", the share of page views that end with a click on an ad.
3. Enter the "Cost per Click CPC" in dollars, then click "Start Now".

The math is simple and transparent: page views times the click-through rate, then times the cost per click. With the suggested values, 10,000 page views, a 1.5% rate and $0.25 per click, you get 150 clicks a day, or $37.50 a day. A month counts as 30.5 days and a year as 365.

Worth knowing: AdSense now pays for impressions

Since 2024, AdSense has paid publishers mainly for ad impressions rather than clicks. Clicks still matter, because many advertisers pay per click, but the most reliable number for estimating your earnings is page RPM: what you earn per thousand page views, shown in your account reports.

If you know your site's RPM, enter it, rounded to one decimal place, in the CTR box and put 0.10 in the CPC box. The tool then works out page views divided by a thousand, times RPM. For example, 3,000 page views a day with an RPM of $2.40 gives $7.20 a day.

Why the numbers vary so much between sites

• Where visitors come from: a visitor from a country where advertisers pay more is worth more.
• The topic: finance, insurance and technology attract pricier ads than entertainment.
• The season: ad spending usually climbs at the end of the year and drops in January.
• Device and placement: ads visible without scrolling get seen more.

Treat the result as an estimate for planning, not a promise. And never click your own ads or ask anyone to, because invalid clicks can get the account suspended.

To help your pages show up better in search, use the complete website SEO audit and the meta tag analyzer.

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